Data Stories
Most businesses don’t need more technology—they need better decisions. That’s why we created Data Stories: a series that shows how you can solve any problem in any industry when you turn to the data.
Each use-case explores a niche business challenge and demonstrates how a data-driven mindset powers better decision-making, smarter problem-solving, and measurable results.
Because no matter the challenge or the industry, the answer is in the data.

How to Use Data to Personalize Wine Club Memberships and Increase Profitability
Explore how wine club data analysis enhances membership retention and boosts winery sales through actionable
Melissa Allen
June 23, 2025

How to Use Data to Maximize CrossFit Memberships and Retention
CrossFit gyms are built on energy, community, and transformation—but many still struggle with retention, marketing,
Melissa Allen
May 30, 2025