Report Description
Wineries use club memberships to encourage repeat customers and add a source of revenue. Looking at sales made from wine club members alone is a great way to understand the behavior of top customers. Being able to analyze the data on key points of interest can help a business owner make better decisions for all their customers.
Use Case
Market segmentation is useful in any industry. This dashboard can be used to show how taking a segment of market to analyze product sales can be beneficial. Using the club members segment shows how repeat customers behave. Understanding the seasonality of tastes and their preferences can help the business owner provide the desired products at the time they are wanted. This can also be used to show inventory that may not be moving as well, allowing the business owner to set up a sale or promotion to move that product.
Read the data story here.
How To Use This Report
This report has 2 pages, Membership Sales and Membership Tier.
Select the slicers on the left side to narrow the dataset (Classification, Wine, Membership Tier, Pick Up Method).
Clicking any of the colored fields within a visual will also filter the page. The card visuals on the top will update depending on interaction.
This report should be used to analyze sales based on demographic information.
