Report Description
This interactive sample report uses data from a fictitious coffee shop chain, The Busy Bee, to show how raw metrics can be refined into meaningful KPIs. By analyzing these KPIs across multiple locations, the report highlights operational inefficiencies, uncovers hidden strengths, and demonstrates how performance can be measured beyond revenue alone.
Audience: Small to mid-sized business owners/managers – especially those in retail, restaurants, or coffee shops
Use Case
This report helps retail chains with multiple locations move beyond surface-level revenue and order values to uncover true performance differences. By comparing efficiency across stores, it highlights which locations are maximizing resources and which may be overstaffed or underperforming, giving leaders the insights they need to make smarter operational decisions.
Read the full data story here.
How to Use this Report
The first page of this report takes analysis beyond simple revenue by creating four powerful KPIs from existing data points:
Foot Traffic Conversion Rate (FTCR) – The percentage of passersby who become paying customers
Revenue per Employee (RPE) – A measure of labor efficiency
Revenue per Marketing Spend (RPMS) – The return generated for every dollar of marketing spend
Revenue per Operating Hour (RPOH) – The amount of revenue generated for each hour the shop is open
The Second page shows two charts:
- Performance Chart – a ribbon chart that allows the user to view the KPIs side by side and according to location.
- Total Score by Location/Name – This chart shows composite scores ranking each location and showing which ones are truly leading.
